Ubisoft vill bli störst på Kinect

Ubisoft hade lite överraskande ett eget Kinect-evenemang igår i San Francisco där man passade på att berätta att man har som målsättning att bli största tredjepartssupporter till just Kinect och att man tror stenhårt på den.

"I think today is a pretty good testament that we think Kinect will do well because this is an event only about Kinect, so that's our statement on how well we think it's going to do", sade Ubisoft-chefen Laurent Detoc i sitt anförande.

"What I think is that, with the graphics, people are saying, 'It's not going to happen again; we're not going to see such a revolutionary difference for the next generation.' What I know is that Kinect certainly brings that leapfrog to the interactivity -- it's a very clear change in evolution and innovation from what we've seen so far. I believe Ubisoft is well positioned to be the leading third-party company in that genre, on this machine.", fortsatte Detok.

När spelbloggen Joystiq frågade varför man inte satsar lika hårt på Move svarade Ubisoft marknadsföringschef Tony Key: "We like the Move, we had two launch titles on Move -- I don't know how many third-party publishers had more than two. So the fact is: we are supporting the Move system; but the Kinect system is something we've been working on for so much longer. Ubisoft, as a company, is of course very interested in the Move. A lot of the same mechanics occur that are on the Wii. We were there on the Wii, and a lot of the reason we were there is because we had dev kits early. We believed in it early. We got behind it early.

Key fortsätter utveckla sitt svar och tillägger: "And the same thing happened with the 3D technology -- it wasn't Kinect that got us into 3D technology, we were already doing it. So Kinect came along and we felt like we were just a year ahead of all of the competition, and we were already working on this stuff. So that wasn't the case with the Move, we weren't ahead. We'll be coming with plenty of stuff on the Move, but Kinect, for us, is a huge opportunity because we think we're more advanced than the competition."

Joystiq frågade även vad Ubisoft tycker om prislappen på Kinect, och fick till svar: "doesn't really matter, because I think it's going to be sold out all over the place; no matter what the price is. It's not a problem is for us as a third-party. No matter what the price is, you won't be able to get one if you wait until later on. We think it's going to be hot and hard to get."