Complexity Gaming has launched a new celebrity and athlete-focussed division, bringing a variety of talent to the esports organisation. Known as Complexity Stars, the division is known as a place where celebrities can collaborate through tournaments and brands to connect with a wider gaming audience.
So far, the division has already welcomed eight stars, including J.R. Smith, Max Holloway, Alisha Gray, Sean O'Malley, Leonard Fournette, Ronnie Staley, Edwin Rios, and Megan Anderson.
This group of talent is regarded as the founding core of the division, with the attached members set to use unique strategies that fit their goals within the esports and gaming environment. Complexity also notes Stars as its "most ambitious project ever" in the announcement tweet.